“Regardless of what kind of book it is, this is the way you’re going to visually preserve it first before you open it. But this doesn’t have much to do with someone buying it. People tell me they buy books for their covers. But it’s not a sales tool in the sense of you’re going to buy it because you like that cover. Really, what the cover should do is get you to open the book and start to read it and investigate it. And at that point, the book is going to sell itself to you, or not.” — Chip Kidd

“Regardless of what kind of book it is, this is the way you’re going to visually preserve it first before you open it. But this doesn’t have much to do with someone buying it. People tell me they buy books for their covers. But it’s not a sales tool in the sense of you’re going to buy it because you like that cover. Really, what the cover should do is get you to open the book and start to read it and investigate it. And at that point, the book is going to sell itself to you, or not.” — Chip Kidd

22nd February 2012
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books cover design chip kidd 
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